Hunter Nation is putting serious money behind Wisconsin’s April 1st Supreme Court election, dropping $1.8 million into a voter mobilization effort aimed at electing Judge Brad Schimel. The focus is on getting 800,000 hunters and Second Amendment supporters to the polls, flipping the court’s balance back to conservative control.

This isn’t a traditional political ad campaign. Instead of pouring money into expensive TV spots, Hunter Nation is running a digital-first strategy, using short, high-impact social media videos featuring Donald Trump Jr., Ted Nugent, Congressman Tom Tiffany, and other conservative voices. The goal is to cut through the noise and reach voters where they actually consume content—on their phones.

Trump Jr., a longtime Hunter Nation supporter, is leading the charge, calling the group in a statement “the special strike force of the center-right.”  In one of the campaign’s CTV and social media ads, Trump Jr. speaks directly to the audience, “Wisconsin hunters, your rights are on the line. Get out and vote,” he urges. The message is clear: Wisconsin’s Supreme Court race isn’t just about filling a seat—it’s about protecting gun rights, hunting traditions, and constitutional freedoms for the long haul.

With Wisconsin’s Supreme Court currently leaning liberal, Hunter Nation founder Keith Mark says the stakes couldn’t be higher. “Judge Schimel is a Constitutional conservative who will protect hunting, the Second Amendment, and public safety. That’s why we’re fighting for this race.” If Schimel loses, future rulings on gun laws and outdoor sporting regulations could move in the wrong direction, making this election critical for sportsmen and gun owners across the state.

Hunter Nation’s campaign is built for speed and impact. Instead of slow-moving, polished political ads, we are using celebrity and influencer driven messaging or “TikTok-style” videos to speak directly to Hunters and 2nd Amendment advocates in the state.  Hunter Nation knows that turnout is everything, and they’ve proven in past elections that we can activate conservative voters when it counts.

April 1st will come down to one thing: who shows up. Trump Jr. isn’t mincing words. “This is about keeping Wisconsin’s Supreme Court from shifting further left,” he says. “No excuses. Vote.”

For more information, visit HunterNation.org.